Cycling & Rambling Pavilion - ITB Berlin, 9-13th. March 2011

For the first time we organized the Cycling and Rambling Pavilion at the world's largest tourism fair, the ITB in Berlin. A new concept with the aim to improve and centralize the diffuse range of cycling and walking hollidays at the ITB Berlin.

Participants:

• Fietsvakantiewinkel
• Cycletours
• Koga
• Holcus Buiten

Zuiderzeeradweg

Holcus Buiten launched its new website  Zuiderzeeradweg.com with the aim to attract the German public for the 'Zuiderzeeroute'. This is the beginning of the promotion of the Netherlands as a cycling country for foreigners. Several players can participate in this.

The pavillion in 2012

The Cycling & Rambling Pavilion is a unique platform to promote what you have to offer in cycling and rambling. Business, particularly travel organisations, tour operators and the hospitality industry, but also tourist boards are seeing an increasing demand for package deals and all inclusive cycling and rambling holidays. The ITB Berlin is the perfect place to establish contacts with colleagues in the tourism sector. The  majority of trade visitors come from abroad and operate worldwide.

ITB

The ITB ( 'Internationale Tourismus Börse'), is held every year in the Messe exhibition complex in Berlin.

• Total 160,000 m²
• 47 halls
• 180,000 visitors
• Five days: from Wednesday up to and including Sunday.
• Travel organizations, tour operators and the hospitality industry are all very well represented.

The first three days are for the trade visitors. The ITB attracts about 110,000 trade visitors over the course of the three days. The majority of representatives are decision-makers, people you can do business with right away.